Thus he starts with an analysis of the moral concepts of the plain man, which, he holds, are not consistent with utilitarian views on punishment and responsibility. He goes on to criticize hedonism, largely on the ground that since pleasure is an "infinite perishing series," it cannot be the object of a rational pursuit. (The influence of Hegel's doctrine of the False Infinite is apparent here.) As to utilitarianism, Bradley holds that in the light of the Greatest Happiness Principle
any course of conduct
might conceivably be right, and "this is to make possible, to justify, and even to encourage, an incessant practical casuistry; and that, it need scarcely be added, is the death of morality."
Like Hegel, Bradley considered Kantian ethics to be formal and abstract, and, again like Hegel, he endeavored to supplement Kant's theories by a more concretely social view of ethics. In the study "My Station and its Duties" he developed the concept that Hegel had called "social morality" (Sittlichkeit). According to this view, duties are determined by the agent's place and functions in society.
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