Apprehension and Communication
Communication apprehension (CA) is the fear or anxiety associated with either real or anticipated communication with another person or persons. Although some people desire to communicate with others and see the importance of doing so, they may be impeded by their fear or anxiety. People who do not have appropriate communication skills or whose communication is ethnically or culturally divergent may also develop communication apprehension. Most people who are communication apprehensive, however, are neither skill deficient nor different from others in the general culture. Typically, they are normal people who are simply afraid to communicate. Because it is natural for people to avoid things that they fear, communication-apprehensive people tend to be less willing to communicate. Therefore, they may be labeled shy by others around them. It is important to note, also, that many communication-apprehensive people do not feel restricted by their feelings about communicating—they can be as happy and as productive as nonapprehensive communicators. Most of the social problems that are experienced by these individuals stem from how they are perceived by others and how others respond to them.
This entry focuses on the discussion of communication apprehension on norms from the Personal Report of Communication Apprehension (PRCA) 24 scale.
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