In the early days of human spaceflight in the 1960s, public curiosity about astronauts was fueled by regular headlines in the media. Products selected for the space program were perceived to be exceptional, and promoters were quick to exploit this by playing up the fascination and mystery surrounding spaceflight. A crystallized, dehydrated, orange-flavored beverage called Tang was touted as "what the astronauts drink," and sales skyrocketed as the public clamored to have what the astronauts had. With the space age, thus, came space-themed advertising.

Consumers are bombarded daily with multimedia advertisements, coaxing people to buy, choose, or react to a myriad of products and services. Advertisers are hired to promote these products and services to specific markets based on a careful calculation of a target population's propensity to consume. To appeal to this possibility, advertisers strive to stay in the mainstream of the target audience in fashion, entertainment...