what s the tone. What are three descriptive words or phrases that helped you find the tone?

We’re contacting you today to let you know about our annual Salvation Army fund drive. You have been kind enough to support us generously in the past, and we’d like to ask for your help again in offering relief to those who desperately need it during this time of year. Please fill out the form below and return it in the enclosed envelope with your donation. We thank you in advance for your contribution to the poor and unfortunate.