What is the author's style in The Search by John Battelle?

Generally, the author uses language to bring across ideas that readers unfamiliar with Silicon Valley jargon can understand. Technical points do not interfere with the flow of thought, and most jargon elements are explained. This is the author's first attempt at a full-length book, and he falls into a poor habit that new writers sometimes develop. He likes to use obscure terms for simple concepts, forcing readers to consult a dictionary or conduct Internet searches too often.