Who is Mr. Joyboy from The Loved One and what is their importance?

Mr. Joyboy is the chief embalmer at Whispering Glades and the rival of Dennis for Aimée's hand. A plump and plain man, he nevertheless captivates the young women at the funeral parlor because of his skillful work, his high standing in the company, and his melodious voice. He is regarded as symbolic of the dignity and artistry of the services performed at Whispering Glades.