What is a part of Italy's charm according to the author of the nonfiction book, The Italians?

Part of Italy's charm is the people's love of drama and spectacle. Every city and village comes alive each day with the parade of residents going about their lives in animated pleasure. Vendors bark out their wares; waiters provide animated advice, and music floats on the air from all directions. Displays of foods, flowers, fabrics and more are carefully crafted to provide an aesthetic experience to those who merely browse as well as buy.