No business seems to do well there. They sort of limp along. A good representative of this is George Wilson. He's described as ashen and washed out, and we learn that he has had business troubles and is practically destitute. He lives in the Valley of the Ashes. Also, note, that it is located between old money(East Egg) and new money (West Egg), which symbolically shows how the Valley of Ashes came to be.