What is the theme in The Art of Seduction by Robert Greene?

The author presents a complete theory of seduction. One of the greatest assets of the theory is that he shows readers quite clearly how well it works in all types of relationships and not only in romantic ones. Of course, since all adults know that sex sells, the book is often focused on romantic and sexual relationships. Nevertheless it does not focus on these exclusively and Greene often reminds readers to notice the ways that politicians and business partners as well as friends are able to seduce one another regularly. Of course, most readers will also recognize this in the advertising industry, one of the best known methods of seduction.