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The book is switches between a first and third-person perspective. Goleman explains his ideas and findings by paraphrasing other people's stories, his own research, and various statistics. For most of the book, Goleman writes in the third-person, using a detached voice to try and emphasize what is being said as opposed to who is saying it. Goleman does occasionally use the first person, using his life to explain various parts of the neurological system. While the book has an academic feel to it, thanks to the subject matter, Goleman does his best to write in an inviting and engaging style in attempt to help reader's digest the dense material.