Who is Will Wright from Sex, Drugs, and Cocoa Puffs: A Low Culture Manifesto and what is their importance?

Will Wright, who works for Electronic Arts, is the creator of the Sims game series. Sims, a role playing game of reality, began with SimCity, where players could build cities and manage them. Next came SimEarth where players helped evolution by creating a proper planet. The Sims, though, was a game where players actually created computer versions of people, and led them through their normal lives of drinking, eating, working, sleeping, showering, and enjoying life. When Klosterman plays The Sims and begins to question its motives, he calls Wright.