Who is Rick Diehl from Next and what is their importance?

Rick Diehl is a young man who had a desire to begin a bio research company after he graduated from college. Rick's main motivation was to prove to his family of physicians that he could be as successful as them without become a doctor himself. Rick uses his wife's small fortune to fund his company during the start up years before the company begins to turn a profit. After purchasing the Burnet cell line, the company begins to do well, but Rick would still like for it to do better.