Karma Cola: Marketing the Mystic East

What is the author's style in Karma Cola: Marketing the Mystic East by Gita Mehta?

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The author analyzes the western seeker/eastern teacher dynamic of exploitation from a variety of perspectives. Without explicitly saying so, and taking all those perspectives into account, she seems to be writing with the intent of drawing the attention of both cultures to the frailties and flaws of each other's systems and practices - the east, she says, is far from the idealized source of spiritual grace and selflessness that western need has turned it into.