Who is Marcel LeFever from Jitterbug Perfume and what is their importance?

Marcel LeFever is the vice-president of the LaFever perfume business in Paris. The LeFevers purchased the business from the monks during the 1800s, and they have operated the business ever since. Marcel grew up working in the labs of the perfumery, and he was soon put in charge of the creative side of the business. His friends call him Bunny.