Iacocca: An Autobiography

Who was Robert S. McNama from Iacocca: An Autobiography and what is their importance?

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Robert S. McNama served as Ford's vice president in 1956 and originated the '56 for '56, a national marketing campaign. McNama was later named the Secretary of Defense during the Kennedy Administration. Robert and his wife lived in Ann Arbor, Michigan.

Source(s)

Iacocca: An Autobiography