The purpose behind the 1963 March on Washington for Jobs and Freedom and King's speech was a demand for equality for all Americans, regardless of skin color. King speaks in front of the Lincoln Memorial one hundred years after Lincoln issued the Emancipation Proclamation.King's demand for equality is a demand for justice. In a nation that prides itself on constitutional justice and freedom, the lack of both for black citizens denies them their quintessential American rights. King points to the Declaration of Independence's promise of the "Inalienable Rights" of "Life, Liberty, and the Pursuit of Happiness" for every man.In the opening paragraphs of King's speech, he refers to this brutality as a modern slavery: "the manacles of segregation and the chains of discrimination." Because of this subjugation, King explains, both black and white citizens fighting for racial equality will not cease until freedom has been won, no matter what the consequences might be: "The whirlwinds of revolt will continue" until justice has been achieved for all.Throughout his speech, King repeatedly uses the term we to refer to those involved in the fight for civil rights. This rhetorical device has the effect of creating unity and suggests the brotherhood of those involved in the civil rights movement. By doing so, King connects individual suffering with the greater movement, creating the big picture of progress. In this way, civil rights proponents are forwarding the movement "until the bright day of justice emerges" each time one is threatened, beaten, or jailed.