Who is Pamela Ford Hall from Hocus Pocus and what is their importance?

Pamela Ford Hall is a conceptual artist and teacher at Tarkington College. She is single and attracted to Eugene, so they begin having an affair. Pamela's sculptures, which are made of foam, are all set to be shown in a trendy New York City where they are destroyed in a freak accident. Her name and career become equated with disaster in the public's eye as a result.