What does Pledge represent?

The convenience store pledge symbolizes loyalty and finding meaning in mundane aspects of daily existence. The convenience store workers are required to memorize a pledge that states that they will provide their customers with the best service and that they aim to make their store the beloved store of choice in the area. They repeat the pledge after the manager with the passion and enthusiasm of a religious ritual, and the mantra comes to represent Keiko’s life purpose and daily existence.