Cradle to Cradle Test | Mid-Book Test - Medium

William A. McDonough
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is eco-efficiency?
(a) Taking more from the environment.
(b) Giving industry control.
(c) Getting more from less.
(d) Expanding ecology and business.

2. When and where do Bill and Michael meet?
(a) In 1990 at an academic convention in San Diego.
(b) In 1992 at an Earth Summit meeting.
(c) In 2004 at the Democratic convention.
(d) In 1996 on an airplane.

3. What is the difficulty with recycling heavily inked pages?
(a) The ink is very hard to remove, even if water soluble.
(b) The ink is easy to remove but damages the pages in the process.
(c) The ink is very toxic if ingested.
(d) The ink is a common allergen.

4. What do the authors claim is the key problem in recycling products?
(a) The energy spent in recycling is always decreasing.
(b) More people prefer new products to recycled ones.
(c) More chemicals and energy must be used in recycling products than in creating new ones.
(d) The chemicals used in recycling are consumer-friendly.

5. What toxic chemical is included in the production of plastic water bottles?
(a) Neon.
(b) Antimony.
(c) Carbon.
(d) Sodium.

Short Answer Questions

1. Why is goat hair a good material for the Bedouin tents?

2. What is Bill's final solution to creating "less bad" design?

3. In what way are chemicals not harmful to human health?

4. What phrase do the authors use to describe the attitude during the Industrial Revolution?

5. Why is eco-efficiency not possible as stated by the author?

Short Essay Questions

1. Describe the vision that both Bill and Michael have for the future of the environment.

2. Explain the focus and attitude of the Industrial Revolution.

3. Explain what the authors mean by "brute force."

4. Describe how Michael ends up working for the German Environmental Protection Agency.

5. Describe the negative consequences the Industrial Revolution has on the environment and human health.

6. What do both Bill and Michael conclude about trying to improve products and industry?

7. Name two common household objects and their hidden health effects because of the chemicals they contain.

8. List three examples of how a focus on efficiency in design can have negative consequences.

9. Describe one of Bill and Michael's ideas for completely positive design.

10. Explain how recycling is problematic and a poor solution to positive design.

(see the answer keys)

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