1911-1980
Media and Culture Theorist
Marshall McLuhan was the media guru of the 1960s. His controversial theories about the effect of changing media on culture and society made him into a media figure himself. Readers saw his ideas as a possible explanation of the social turmoil of the 1960s, and media executives pointed at his writings as a sign of their importance. While many of his theories have been dismissed as confused and confusing, his influence on thinking about media and culture was significant.
A Canadian, McLuhan was born in Edmonton, Alberta, on 21 July 1911. Early in his career he was a professor of English literature. Upon taking a job teaching in the United States, McLuhan became interested in popular culture and its effect on youth. In the United States he was "confronted with young Americans I was incapable of.....
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