In 1965 a Manhattan nurse, Clkra E. Patterson, started a fad when she published the book Facial Isometrics, which offered a series of exercises designed to rid the user of unsightly wrinkles and sagging jowls. As Time magazine reported, it was not unusual for a period of several months to see commuting businessmen contorting their faces as if they were being bitten on the toes; they were really performing Ms. Patterson's daily drill. Some of the author's suggestions, as reported in Time: "Contract the muscles on either side of the nose as if sneezing, wrinkling the skin over the nose upward as hard as possible." "Dilate the nostrils. Flare them." "Pull the right and left corners of the mouth down and out — separately." "Purse the lip's as if for kissing or whistling, very vigorously." "Make both sides of the neck contract at the same...