Claiming to have been inspired by the work of artist Alexander Calder, leading New York hairstylist Victor Vito began cutting women's hair so that it would "move and dance like a mobile" with the toss of a head. Models sporting the short hairdos appeared in a 1954 issue of McCall's shaking their heads to prove Vito's point. Although none of his models especially evoked Calder's work, Vito insisted that the spirit of the mobile was captured in the "young and carefree" haircut that needed "little upkeep."

Source:

McCall's (21 June 1954): 14.