Marketing Essay | Student Essay

This student essay consists of approximately 5 pages of analysis of Madcap.
This section contains 1,455 words
(approx. 5 pages at 300 words per page)
Buy the Student Essay on Madcap

Madcap

Summary: Madcap Case Analysis
Marketing Management

Madcap Case Analysis

Problem Definition:

Considering 4 elements of the marketing mix and the case discussion of the general trends in the industry, it seems that MCB is experiencing problem with place and determining its target market. The case provides many examples of the company's difficulties in gaining more retail locations, maintaining sufficient inventory level, and, the most important, improper positioning of its product, which impeded the MCB to reach its potential customers.

Key Facts:

  • 95% of beer was distributed through a three-tier system: producer - wholesaler - retailer. Since there were about 6 thousand brands and the retails stores could only carry forty - fifty brands, it was quite difficult to persuade distributors to deal with the MCB products. However, the distinct packing drove much of distributors' attention to Zebra beer.
  • According to the case, the problem with production was the lead time. Due to the timing in supply...

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This section contains 1,455 words
(approx. 5 pages at 300 words per page)
Buy the Student Essay on Madcap
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