Marketing Summary

Everything you need to understand or teach Marketing.

  • 21 Student Essays
  • 4 Encyclopedia Articles
  • ...and more

Study Pack

The Marketing Study Pack contains:

Encyclopedia Articles (4)

367 words, approx. 2 pages
Marketer Why do consumers stay loyal to certain brand names, buy items they do not need, or upgrade belongings that function perfectly well? Marketers hope to answer these questions and more as they c... Read more
3,026 words, approx. 11 pages
Marketing The term market is the root word for the word marketing. Market refers to the location where exchanges between buyers and sellers occur. Marketing pertains to the interactive process that re... Read more
2,768 words, approx. 10 pages
Marketing: Historical Perspectives This article is an introduction to the historical development of marketing, one of the major functional areas of a business firm. First, marketing is described and d... Read more
2,375 words, approx. 8 pages
Marketing Concept and Philosophy The marketing concept and philosophy is one of the simplest ideas in marketing, and at the same time, it is also one of the most important marketing philosophies. At i... Read more