Marketing

The process of creating a product, distributing the product, pricing the product, services and ideas I order to facilitate satisfactory exchange relationships in a dynamic environment. (Funeral Service Marketing classroom notes- Gary B. Double Instructor)

cremation

The reduction of the dead human body to inorganic bone fragments by intense heat in a specifically designed retort or chamber. (Funeral Directing & Funeral Service Management Ralph L. Klicker, PhD.)

Answering the ever challenging question concerning the marketing of any product, let alone cremation can be a time consuming and challenging process. Long hours studying statistics often lead the average person to hopelessness and despair. What sets apart good marketers from the rest of the very average people of society is their ability to touch and trigger sensory nerves and create a...