Ansoff's matrix provides a very simple but very effective focus for considering different options for growth, and shows whether it is better to find new customers for existing products, offer more products to the existing consumer, or stay with existing products and attempt to gain a greater share of the market.

Each section of Ansoff's matrix shows a strategy which would be used in times with what you are doing. For example this is particularly relevant to Apple. Apple found a new market with an existing product. It decided to sell its laptops to a new market. Instead of promoting the power of the portable Mac to the middle of the road businessman who perhaps only needs a word processor and does not need a powerful laptop so originally it didn't take off. Instead it marketed as to a younger audience who saw it as a stylish yet...