Nestle remains well ahead of any competition at number one in the brand chart with a wide range of promotions. However, yoghurts, cereals and confectionery form the backbone of its success. Elsewhere in the chart only Coca-Cola continues in the same position,...

Dr Margaret Allman-Farinelli, Editor of Nutrition & Dietetics, recently asked the following questions of Katrina Koutoulas, Corporate Marketing Manager, Nestle Australia Ltd N&D: Can you tell us about the resources you have developed for dietitians and other health professionals? Nestle: Nestle...

A pickup truck carrying 660 pounds of explosives destroyed a dairy plant owned by Swiss food giant Nestle SA in southern Colombia, an attack police attributed Thursday to leftist rebels.The attack was the second this week against a Nestle facility in Caqueta state, located in...

Nestle SA won EU approval Friday to buy Gerber Products Co., giving the world's biggest food and drink company the largest share of the global baby food market.The $5.5 billion deal brings the beaming Gerber Baby into the same household as Nescafe, Perrier and Dreyer's,...

Provides background information on the Nestle corporation and its management. Describes Nestle's international acquisition strategy. Explores the company's marketing and unique branding strategies.

Discusses the history of the Kit Kat candy bar and analyzes Nestles strategy in marketing it in the UK.