Nestlé Essay | Essay

This student essay consists of approximately 6 pages of analysis of Nestle Foots.

Nestlé Essay | Essay

This student essay consists of approximately 6 pages of analysis of Nestle Foots.
This section contains 1,637 words
(approx. 6 pages at 300 words per page)
Buy the Student Essay on Nestle Foots

Nestle Foots

Summary: Discusses the history of the Kit Kat candy bar and analyzes Nestles strategy in marketing it in the UK.

Nestle is the world's biggest food manufacturer, with well over 500 factories in 85 countries, and a portfolio that ranges from baby foods to pet care, from chocolate to mineral water. Its world-famous brands include Nescafe and Perrier, among many others. The group also owns a large shareholding in cosmetics company L'Oreal. As with other food companies, recent years have seen a greater concentration on a focused food and beverage business, its most successful line is its confectionery section.

Nestle Rowntree is the UK's #3 confectionery company (after Cadbury, and now behind Mars). It has a sizeable portfolio of well-known brands, and just under 18% of the UK confectionery market. By far the biggest brand is Kit Kat, which is also one of the UK's top selling confectionery products (and #11 overall consumer brand).

Rowntree (Nestle) launched KitKat in August 1935 as `Chocolate Crisp'. Renamed twice in 1937 as `KitKat Chocolate Crisp' and in 1949 as...

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This section contains 1,637 words
(approx. 6 pages at 300 words per page)
Buy the Student Essay on Nestle Foots
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