The following sections of this BookRags Literature Study Guide is offprint from Gale's For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Context, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare & Contrast, What Do I Read Next?, For Further Study, and Sources.
(c)1998-2002; (c)2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design and Thomson Learning are trademarks used herein under license.
The following sections, if they exist, are offprint from Beacham's Encyclopedia of Popular Fiction: "Social Concerns", "Thematic Overview", "Techniques", "Literary Precedents", "Key Questions", "Related Titles", "Adaptations", "Related Web Sites". (c)1994-2005, by Walton Beacham.
The following sections, if they exist, are offprint from Beacham's Guide to Literature for Young Adults: "About the Author", "Overview", "Setting", "Literary Qualities", "Social Sensitivity", "Topics for Discussion", "Ideas for Reports and Papers". (c)1994-2005, by Walton Beacham.
All other sections in this Literature Study Guide are owned and copyrighted by BookRags, Inc.
Wrangler jeans became the pant de rigueur for late-twentieth-century country and western fashion. Popular with mid-century rodeo riders after their introduction in 1947 because of their snug fit and boot-cut pant leg, Wranglers have come to symbolize the free spirit and individualism embodied in the myths of the American frontier West. While other brands, especially Levi's, became connected with urban chic, Wrangler focused its marketing almost exclusively on associations with rural authenticity and Western roots. As the jeans of choice for almost any star in the growing country music industry of the late 1980s and 1990s, Wranglers benefitted from the resurgence of country music and the heavy advertising tie-ins associated with the music's rural and Western image. Wrangler became culturally connected, and often financially intertwined, with rodeos, country music, competitive fishing, and pick-up truck sales.
Gordon, Beverly. "American Denim: Blue Jeans and Their Multiple Layers of Meaning." Dress and Popular Culture, edited by Patricia A. Cunningham and Susan Voso Lab. Bowling Green, Ohio, Bowling Green State University Popular Press, 1991.