The following sections of this BookRags Literature Study Guide is offprint from Gale's For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Context, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare & Contrast, What Do I Read Next?, For Further Study, and Sources.
(c)1998-2002; (c)2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design and Thomson Learning are trademarks used herein under license.
The following sections, if they exist, are offprint from Beacham's Encyclopedia of Popular Fiction: "Social Concerns", "Thematic Overview", "Techniques", "Literary Precedents", "Key Questions", "Related Titles", "Adaptations", "Related Web Sites". (c)1994-2005, by Walton Beacham.
The following sections, if they exist, are offprint from Beacham's Guide to Literature for Young Adults: "About the Author", "Overview", "Setting", "Literary Qualities", "Social Sensitivity", "Topics for Discussion", "Ideas for Reports and Papers". (c)1994-2005, by Walton Beacham.
All other sections in this Literature Study Guide are owned and copyrighted by BookRags, Inc.
The Swatch watch was released in 1983 as a response by the Swiss watch industry to the encroaching Japanese influence on the market for inexpensive high tech timepieces. The first Swatch was made of slim plastic with only 51 components, allowing it to be sold cheaply. By the 1990s the Swatch had become the most successful wristwatch brand of all time. The key to the popularity of Swatch was its collectibility. By rotating designs and discontinuing popular lines at key moments, the Swatch company was able to give their watches a cult status, especially among young people.
Hall, John. Bringing New Products to Market: The Art and Science of Creating Winners. New York, AMACOM, 1991.
Komar, Daniel. Swatch Watches I. Switzerland, Chrono Time, 1992.
Swatch AG. Pop Swatch. Switzerland, Swatch AG, 1994.