The following sections of this BookRags Literature Study Guide is offprint from Gale's For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Context, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare & Contrast, What Do I Read Next?, For Further Study, and Sources.
(c)1998-2002; (c)2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design and Thomson Learning are trademarks used herein under license.
The following sections, if they exist, are offprint from Beacham's Encyclopedia of Popular Fiction: "Social Concerns", "Thematic Overview", "Techniques", "Literary Precedents", "Key Questions", "Related Titles", "Adaptations", "Related Web Sites". (c)1994-2005, by Walton Beacham.
The following sections, if they exist, are offprint from Beacham's Guide to Literature for Young Adults: "About the Author", "Overview", "Setting", "Literary Qualities", "Social Sensitivity", "Topics for Discussion", "Ideas for Reports and Papers". (c)1994-2005, by Walton Beacham.
All other sections in this Literature Study Guide are owned and copyrighted by BookRags, Inc.
Stakeholder analysis is an approach to making policy decisions, primarily in business, which is based on identifying and prioritizing the interests different groups have in an institution. A stakeholder analysis examines the stakes which shareholders, suppliers, customers, employees, or communities may have in a particular issue.
A stakeholder analysis is often used to develop generic strategies; these are meant to be broad descriptions of what the corporation stands for and how it intends to mediate between competing stakeholder concerns. Many firms have made public statements concerning these strategies. Hewlett-Packard has said that it is dedicated to the dignity and worth of its individual employees. Aetna Life and Casualty claims that tending to the broader needs of society is essential to fulfilling its economic role. Perhaps the most famous example of a stakeholder strategy is Johnson and Johnson's: "We believe our first responsibility is to the doctors, nurses and patients, to mothers and all others who use our products and services."
People both inside and outside the business world consider the stakeholder analysis an effective method for uniting business strategy with social responsibility. This approach can be used to provide a variety of business goals with an ethical basis, and it has played a role in developing the marketing of environmentally safe products, known as green marketing. While many environmentalists consider this kind of analysis a step in the right direction, some have argued that public statements of strategies can be misleading, and that companies can be more concerned with their image and their relationship with the media than they are with social responsibility.
Green Advertising and Marketing
Marcus, A. A. Business and Society. Homewood, IL: Irwin Press, 1992.