The following sections of this BookRags Literature Study Guide is offprint from Gale's For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Context, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare & Contrast, What Do I Read Next?, For Further Study, and Sources.
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The following sections, if they exist, are offprint from Beacham's Encyclopedia of Popular Fiction: "Social Concerns", "Thematic Overview", "Techniques", "Literary Precedents", "Key Questions", "Related Titles", "Adaptations", "Related Web Sites". (c)1994-2005, by Walton Beacham.
The following sections, if they exist, are offprint from Beacham's Guide to Literature for Young Adults: "About the Author", "Overview", "Setting", "Literary Qualities", "Social Sensitivity", "Topics for Discussion", "Ideas for Reports and Papers". (c)1994-2005, by Walton Beacham.
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When Corbin, Kentucky, restauranteur Harland Sanders began to establish a chicken franchise business in the mid-1950s, the pressure-cooking process he had developed twenty years earlier ensured his position at the forefront of the American fast food revolution. In 1964, Sanders sold the flourishing Kentucky Fried Chicken Corporation for $2 million. However, by retaining the "Kentucky Colonel" as a roving ambassador, and instituting his image as the corporate icon, the company was able to continue promoting its product as "finger lickin' good" chicken in the best tradition of Southern-fried home cooking. The "down home" identity was somewhat compromised by Pepsi Co's $840 million buyout in 1986. The company was rebranded "KFC"—the word "fried" deemed inappropriate in an era of consumer health-consciousness—and integrated with other PepsiCo-owned fast food chains, Taco Bell and Pizza Hut. Nevertheless, the Southern patrician visage of the Colonel continues to decorate thousands of KFC's worldwide.
Cawelti, John G. "'That's What I Like about the South': Changing Images of the South in the 1970s." The Lost Decade: America in the Seventies. Edited by Elsebeth Hurup. Aarhus, Denmark, Aarhus University Press, 1996.