Fortune Encyclopedia Article

Fortune

The following sections of this BookRags Literature Study Guide is offprint from Gale's For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Context, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare & Contrast, What Do I Read Next?, For Further Study, and Sources.

(c)1998-2002; (c)2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design and Thomson Learning are trademarks used herein under license.

The following sections, if they exist, are offprint from Beacham's Encyclopedia of Popular Fiction: "Social Concerns", "Thematic Overview", "Techniques", "Literary Precedents", "Key Questions", "Related Titles", "Adaptations", "Related Web Sites". (c)1994-2005, by Walton Beacham.

The following sections, if they exist, are offprint from Beacham's Guide to Literature for Young Adults: "About the Author", "Overview", "Setting", "Literary Qualities", "Social Sensitivity", "Topics for Discussion", "Ideas for Reports and Papers". (c)1994-2005, by Walton Beacham.

All other sections in this Literature Study Guide are owned and copyrighted by BookRags, Inc.

Fortune

Despite an inauspicious launch in February 1930, just four months after the Wall Street Crash, Fortune magazine became established as the premier business publication in the United States. Symbolic of the success and status of Fortune, its annual listing of the top performing companies—the Fortune 500 (est. 1955)—rapidly became, and remains, the highest accolade of American business. Determined to avoid the banality of the trade journal, Fortune aimed instead to become "the literature of enterprise." To this end, the magazine published high quality copy, written by established intellectual figures like Dwight MacDonald, in a high quality, glossy format. Fortune humanized the world of commerce by combining its stories and values with those of the broader social and political world, and it presented the face of business through the inventive use of photojournalism. Both approaches were to profoundly influence Time Inc.'s next publication, the more populist Life magazine, which in turn was to influence a whole generation of journalists and publishers.

Further Reading:

Tebbel, John, and Mary Ellen Zuckerman. The Magazine in America, 1741-1990. Oxford, Oxford University Press, 1991.