The following sections of this BookRags Literature Study Guide is offprint from Gale's For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Context, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare & Contrast, What Do I Read Next?, For Further Study, and Sources.
(c)1998-2002; (c)2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design and Thomson Learning are trademarks used herein under license.
The following sections, if they exist, are offprint from Beacham's Encyclopedia of Popular Fiction: "Social Concerns", "Thematic Overview", "Techniques", "Literary Precedents", "Key Questions", "Related Titles", "Adaptations", "Related Web Sites". (c)1994-2005, by Walton Beacham.
The following sections, if they exist, are offprint from Beacham's Guide to Literature for Young Adults: "About the Author", "Overview", "Setting", "Literary Qualities", "Social Sensitivity", "Topics for Discussion", "Ideas for Reports and Papers". (c)1994-2005, by Walton Beacham.
All other sections in this Literature Study Guide are owned and copyrighted by BookRags, Inc.
Alka Seltzer, which bubbles when placed in water, is an over the counter medication containing aspirin, heat-treated sodium bi carbonate, and sodium citrate. Originally created in 1931, it was mistakenly and popularly used to treat hangovers. The product has had a variety of well-known commercial advertisements. The first one introduced the character "Speedy" Alka Seltzer, who was used in 200 commercials between 1954-1964. The other two well received advertisements include a jingle, "Plop, Plop, Fizz, Fizz," and a slogan, "I can't believe I ate the whole thing"; both were used in the 1970s and 1980s. By the late 1990s, the medicine was still popular enough to be found on the shelves of various retail stores.
McGrath, Molly. Top Sellers USA: Success Stories Behind America's Best Selling Products from Alka Seltzer to Zippo. New York, Morrow, 1983.