Nowadays, for a product, quality has become the most important factor when customer buying a certain product. In the world, there have thousands of methods to measure products quality are good or not. Quality is company's life, in order to improve profits, company always use different kinds of ways such as questionnaire to know what kind of products customer want. This report focus on the mobile phone industry, to have a general description about customer requirements of mobile phone, and base on two famous certain products to give basic ideal mobile phone in writer's mind.

Customer thinking and needs

China has become the biggest potential market in the world, so many competitors want to join and share the market. Under this background, the competition of mobile phone market has become stronger and stronger. In order to catch customer's thinking, many company using research to understand customer's thinking...