United States of America has a democratic political system with two major parties: Democratic and Republican. This research paper will provide the insight on the social and cultural characteristics of both Republican and Democratic loyalists as well as uncommitted middle. Many changes occurred in the behavior of American electorate since 1952, however, some trends remain today. The existence of the Electoral College affects the campaigns of the presidential candidates. This paper will also analyse the concerns of citizens with this system and whether it is beneficial for candidates and reveals the true choice of the population.

It is hard to identify social social and cultural characteristics of Republicans and Democrats. It seems that the question is not in social grouping but in agreement with party ideology. According to recent research, African Americans tend to be Democrats, this is one of the trend noticed for many years now. However, for...