When the Nazi's took over Paris, the Jewel of Europe, in World War II, they did not aim to destroy the city and its culture as they did with most of their conquests. Instead, the Germans hoped to make Paris the Jewel of the NAZI empire. That never happened; while the Germans succeeded in capturing French territory, they were never able to capture the hearts of the people and the essence of the French culture. Today, as we look to potentially capture profits and market share in this unique country, we must have a complete understanding of the French people, their language, customs, and culture.

SOCIAL ASPECTS OF BUSINESS

The French people have different value system compared to ours; while we as Americans value time, punctuality, and efficiency, the French value interactions between people. It is considered rude not to personally greet someone with...