Jenny Craig at the age of 50 started her company with her second husband Sid Craig. The First location was in Australia, a place she had never been. Jenny Craig now has over 600 locations world wide, with revenues of over 350 million a year (Bass). Her Diet program combines a structured menu-based weight loss program with one-on-one counseling with a Jenny Craig certified weight-loss specialist. Weekly meetings are setup as both motivational and counseling sessions. There is also a Jenny Direct option, which can be done over the phone. Although unexpected, it is valued by many customers who have little time to meet in person or may not want to discuss personal issues in person. The Jenny Craig program has many goals besides weight loss. Some of which are wellness and healthy living. This includes appropriate exercise, and building of one's self-esteem. The meals offered are nutrition and portion controlled...