In today's changing economy, organizations must develop strategies to survive the constant change that industry has seen in the last three decades. Newer technologies are created that help to boost market leaders beyond expectations. To survive, companies must first start from the inside and develop mission statements and strategic visions. Chairman, President and CEO of America Online Stephen Case was very good at his job and helped to make AOL one of the most dominant Internet providers in the market.

To have a good mission/vision, you need strength. Stephen Case showed this in his mission/vision of where AOL needed to go. He wanted AOL to become the most respected and valued company connected to the Internet. He did this by informing and entertaining his subscribers with new and innovative creations (i.e. Instant messaging, You've Got Mail!, etc.). Case made clear where the company needed to...