The demand for international school in Hong Kong is increasing in the recent years. According to the annual questionnaire survey done by the Education Department, the total number of students in international schools increases 83.2 % from 1610 to 2950 within four years (1997/98 - 2001/02). Moreover, the total number of local students attending those schools also increases 63.2% from 6.8% to 11.1%. (Detail of statistics can be found in appendix P. 12) We can see that, local parents have a high value on their children's entry into international schools. In this essay, I am going to explain some reasons for the lure of international schools in Hong Kong. Firstly, I will discuss their packaging and images by exploring the web pages of some international schools in Hong Kong. Secondly, I will compare these schools with local schools in order to find out the reasons why these packaging are so attractive in Hong Kong context. Finally, I will...