Beer advertisement can be looked at from very different points of view. Beer drinkers are targets who have one thing in common, which is peer pressure. Peer pressure could be anything from looking good socially and physically to having a good time. Beer advertisers take that very much into account when it comes to selling their product.

Most beer campaigns have a relaxed and approachable brand images that direct consumer's attention to the beer and every aspect that surrounds the experience of drinking it.

Aristotle's source of credibility consists in Logos, Ethos and Pathos which are three completely different textual elements, yet they all associate. Ethos moves an audience by proving the credibility of the writer; Pathos stimulates the feelings of the audience and seeks change in their attitudes and actions; and Logos, along with Ethos and pathos, mobilize the powers of reasoning. A writer must consider the...