The advertising of alcohol products is an ongoing controversy concerned with the impact that it has on young people. Through subliminal advertisements, irrational desires are cleverly instilled in the minds of millions by callous alcohol companies. It is unfortunate that the targeted minds are mostly those of our youth. The teen market in the United States is lucrative and important to marketers due to the fact that brand loyalties begin during adolescence and continue to last through adulthood (Fox). These selfish companies are clearly unconcerned about the well-being of our society, and are more concerned about their profits than their clients' health. This document will inform readers about general problems associated with alcohol products, it will identify the effects of alcohol, and, finally, it will summarize the negative effects of advertising alcohol on the children of our society.

Problems with Alcohol

The consumption of alcohol poses to...