to no effect. All that could be learned was that
it was a bona fide advertisement, for which one hundred
dollars had been received! There were great discussions
and conflicting theories as to whether the value of
the wife, or the husband’s anxiety to get rid
of her, justified the enormous expense and ostentatious
display. She was supposed to be an exceedingly
beautiful woman by some, by others a perfect Sycorax;
in one breath Mr. Dimmidge was a weak, uxorious spouse,
wasting his substance on a creature who did not care
for him, and in another a maddened, distracted, henpecked
man, content to purchase peace and rest at any price.
Certainly, never was advertisement more effective
in its publicity, or cheaper in proportion to the
circulation it commanded. It was copied throughout
the whole Pacific slope; mighty San Francisco papers
described its size and setting under the attractive
headline, “How they Advertise a Wife in the
Mountains!” It reappeared in the Eastern journals,
under the title of “Whimsicalities of the Western
Press.” It was believed to have crossed
to England as a specimen of “Transatlantic Savagery.”
The real editor of the “Clarion” awoke
one morning, in San Francisco, to find his paper famous.
Its advertising columns were eagerly sought for; he
at once advanced the rates. People bought successive
issues to gaze upon this monumental record of extravagance.
A singular idea, which, however, brought further fortune
to the paper, was advanced by an astute critic at
the Eureka Saloon. “My opinion, gentlemen,
is that the whole blamed thing is a bluff! There
ain’t no Mr. Dimmidge; there ain’t no Mrs.
Dimmidge; there ain’t no desertion! The
whole rotten thing is an advertisement o’
suthin’! Ye’ll find afore ye get through
with it that that there wife won’t come back
until that blamed husband buys Somebody’s Soap,
or treats her to Somebody’s particular Starch
or Patent Medicine! Ye jest watch and see!”
The idea was startling, and seized upon the mercantile
mind. The principal merchant of the town, and
purveyor to the mining settlements beyond, appeared
the next morning at the office of the “Clarion.”
“Ye wouldn’t mind puttin’ this ‘ad’
in a column alongside o’ the Dimmidge one, would
ye?” The young editor glanced at it, and then,
with a serpent-like sagacity, veiled, however, by
the suavity of the dove, pointed out that the original
advertiser might think it called his bona fides into
question and withdraw his advertisement. “But
if we secured you by an offer of double the amount
per column?” urged the merchant. “That,”
responded the locum tenens, “was for the actual
editor and proprietor in San Francisco to determine.
He would telegraph.” He did so. The
response was, “Put it in.” Whereupon
in the next issue, side by side with Mr. Dimmidge’s
protracted warning, appeared a column with the announcement,
in large letters, “We haven’t
lost any wife, but we are prepared
to furnish the following goods at a lower rate than


