The label title is a simple, direct statement of the subject.  It has only as much interest and attractiveness as the subject itself possesses.  Such titles are the following: 

(1)
RAISING GUINEA PIGS FOR A LIVING
One Missouri Man Finds a Ready Market for All He Can Sell

(2)
HUMAN NATURE AS SEEN BY A PULLMAN PORTER

(3)
THE FINANCIAL SIDE OF FOOTBALL

(4)
CONFESSIONS OF AN UNDERGRADUATE

(5)
BEE-KEEPING ON SHARES

(6)
A COMMUNITY WOOD-CHOPPING DAY

(7)
WHAT A WOMAN ON THE FARM THINKS OF PRICE FIXING

The “how-to-do-something” article may be given a “how” title that indicates the character of the contents; for example: 

(1)
HOW I FOUND HEALTH IN THE DENTIST’S CHAIR

(2)
HOW TO STORE YOUR CAR IN WINTER

(3)
HOW A FARMER’S WIFE MADE $55 EXTRA

(4)
HOW TO SUCCEED AS A WRITER
Woman Who “Knew She Could Write” Tells How She Began and
Finally Got on the Right Road

The “how” title may also be used for an article that explains some phenomenon or process.  Examples of such titles are these: 

(1)
HOW A NETTLE STINGS

(2)
HOW RIPE OLIVES ARE MADE

(3)
HOW THE FREIGHT CAR GETS HOME

Articles that undertake to give causes and reasons are appropriately given “why” titles like the following: 

(1)
WHY CAVIAR COSTS SO MUCH

(2)
WHY I LIKE A ROUND BARN

(3)
WHY THE COAL SUPPLY IS SHORT

A title may attract attention because of the striking character of the idea it expresses; for example: 

(1)
WANTED:  $50,000 MEN

(2)
200 BUSHELS OF CORN PER ACRE

(3)
FIRE WRITES A HEART’S RECORD

(4)
THE PSYCHOLOGY OF SECOND HELPINGS

The paradoxical form of title piques curiosity by seeming to make a self-contradictory statement, as, for example, the following: 

(1)
SHIPS OF STONE
Seaworthy Concrete Vessels an Accomplished Fact

(2)
CHRISTIAN PAGANS

(3)
A TELESCOPE THAT POINTS DOWNWARD

(4)
SEEING WITH YOUR EARS

(5)
MAKING SAILORS WITHOUT SHIPS

(6)
HOW TO BE AT HOME WHILE TRAVELING

(7)
CANAL-BOATS THAT CLIMB HILLS

A striking figure of speech in a title stimulates the reader’s imagination and arouses his interest; for example: 

(1)
PULLING THE RIVER’S TEETH

(2)
THE OLD HOUSE WITH TWO FACES

(3)
THE HONEY-BEE SAVINGS BANK

(4)
RIDING ON BUBBLES

(5)
THE ROMANCE OF NITROGEN

A familiar quotation may be used for the title and may stand alone, but often a sub-title is desirable to show the application of the quotation to the subject, thus: 

(1)
THE SHOT HEARD ’ROUND THE WORLD
America’s First Victory in France