In other words, it is necessary that you use the selling process effectively, with thorough scientific knowledge and a high degree of art, in order to make certain of gaining your opportunity for success.  You have no doubt that you can succeed if you get the chance.  But you have not realized, perhaps, that you can make yourself the master of your own destiny by first learning and then practicing until it becomes second nature to you the sure, salesmanship way to gain the opportunities you deserve.  After you comprehend the sure process, you can soon develop skill in actually selling to other men true ideas of the best that is in you.

[Sidenote:  The Secret of Certain Success]

The secret of certain success in life for you, then, whatever your vocation or ambition, lies in knowing HOW to sell true ideas of your best capability in the right market or field of service.  The chapters of the present book, supplemented by the contents of the companion volume, “The Selling Process,” should reveal to you clearly every principal detail of this secret.

[Sidenote:  No 100% Salesmen]

Before you proceed further with the study of successful salesmanship as analyzed in these pages, avoid a possible misconception of masterly selling.  Even the most efficient salesman does not get all the orders for which he tries.  By his knowledge and skill his average of failures is minimized; therefore everybody recognizes him as a great success.

So, however well you comprehend the selling process, and however skillfully you use it in your career, you will not always accomplish the particular purpose to which you apply your salesmanship.  But you will markedly lessen the number and importance of your failures to do the things you attempt.  You will also increase to an extraordinary degree the quantity, quality, and profitable results of your successful efforts.  You will make a grand average so high that you will feel you are a real success.  Others, too, will so regard you.

[Sidenote:  The Master Key]

Therefore, whatever your life ambition, study the selling process until you understand it thoroughly; then perfect your skill by daily practice in selling your ideas, and ideas about yourself, to other people.  When you know HOW to sell true ideas of your best capability in your chosen market or field of service, and have become expert in applying what you have learned, you can use salesmanship continually in your everyday work.  You should feel absolute assurance that with its aid you can open the treasure house of your desires.

This universal master key that fits all locks now between you and success can be made by your own hands and head.  You have begun to shape it for your future use.

How to Study Certain Success with The Selling Process

[Sidenote:  Suggestion To Salesmen]