at this time and was to continue for some four decades
longer. The Comstock enterprise never seemed
to have been much embarrassed by the muckraking attacks
that surrounded the passage of the Federal Food and
Drug Act of 1906. Aside from the enforcement
of these measures by the energetic Harvey Wiley, the
two most effective private assaults upon the patent-medicine
trade probably were the exposures by Samuel Hopkins
Adams in a series of articles in
Collier’s
magazine in 1905-1906, under the title, “The
Great American Fraud,” and the two volumes entitled,
Nostrums and Quackery, embodying reprints of
numerous articles in the
Journal of the American
Medical Association over a period of years.
Both sources named names fearlessly and described
consequences bluntly. But the Comstock remedies,
either because they may have been deemed harmless,
or because the company’s location in a small
village in a remote corner of the country enabled
it to escape unfriendly attention, seemed to have
enjoyed relative immunity from these attacks.
At least, none of the Comstock remedies was mentioned
by name.[13] To be sure, these preparations—or
at least those destined for consumption within the
United States—had to comply with the new
drug laws, to publish their ingredients, and over
a period of time to reduce sharply the extensive list
of conditions which they were supposed to cure.
Nevertheless, it seems probable that the general change
in public attitudes rather than any direct consequences
of legislative enforcement caused the eventual demise
of the Dr. Morse’s Indian Root Pills.
[Illustration: FIGURE 25.—Comstock
packaging building (upper floor used as residence
for manager—note laundry) at left, hotel
at right. Ferry slip directly ahead. About
1915.]
Foreign business began to assume considerable importance
after 1900; shipments from Morristown to the West
Indies and Latin America were heavy, and the company
also listed branches (perhaps no more than warehouses
or agencies) in London, Hongkong, and Sydney, Australia.
Certain of the order books picked up out of the litter
on the floor of the abandoned factory give a suggestion
of sales volume since 1900:
[Footnote 13: Dr. William’s Pink Pills,
also headquartered in Brockville, were not so fortunate,
as they were mentioned disparagingly in both the Collier’s
and American Medical Association articles. Among
numerous proprietary manufacturers who protested, blustered,
or threatened legal action against Collier’s,
the Dr. Williams Co. was one of only two who actually
instituted a libel suit.]
SALES OF DR. MORSE’S INDIAN
ROOT PILLS