Unfortunately, newspapers in the South had been utilized extensively just on the eve of the Civil War, and it undoubtedly proved impossible to supply customers in that region during the ensuing conflict.  However, other advertising was given a military flavor and tied in with the war, as witness the following (for 1865): 

     GENERAL ORDERS—­No. 1

     Headquarters

     Department of this Continent and adjacent Islands

Pursuant to Division and Brigade orders issued by 8,000 Field Officers, “On the Spot”, where they are stationed.  All Skedadlers, Deserters, Skulkers, and all others—­sick, wounded and cripples—­who have foresaken the cause of General Health, shall immediately report to one of the aforesaid officers nearest the point where the delinquent may be at the time this order is made known to him, and purchase one box of

JUDSON’S
MOUNTAIN HERB PILLS

and pay the regulation price therefor.  All who comply with the
terms of this order, will receive a free pardon for past offences,
and be restored to the Grand Army of General Health. 
A. GOOD HEALTH
Lieutenant-General

By order
Dr. Judson,
Adjutant-General

Sold by all dealers.

Twenty years later, when the Civil War had passed out of recent memory and Confederate currency was presumably becoming a curiosity, Comstock printed facsimiles of $20 Confederate bills,[9] with testimonials and advertisements upon the reverse side; it can be assumed that these had enough historical interest to circulate widely and attract attention, although each possessor must have felt a twinge of disappointment upon realizing that his bill was not genuine but merely an advertising gimmick.

[Footnote 9:  These facsimile bills were registered as a trademark at the United States Patent Office.  In his registration application, Mr. Comstock described himself as a citizen of the United States, residing at Morristown, N.Y.—­although he had served three terms as mayor of Brockville, Ontario, prior to this time.]

Back in the 1850s, the Comstock Company in lower Manhattan had an advertising agent, one Silas B. Force, whose correspondence by some unexplained happenstance was also deposited in the loft of the Indian Root Pill building in Morristown, even though he was not an exclusive agent and served other clients besides the Comstocks.  One of these was Dr. Uncas Brant, for whom Force had the following announcement printed in numerous papers: 

AN OLD INDIAN DOCTOR WHO HAD made his fortune and retired from business, will spend the remainder of his days in curing that dreadful disease—­CONSUMPTION—­FREE OF CHARGE:  his earnest desire being to communicate to the world his remedies that have proved successful in more than 3,000 cases.  He requires each applicant to send him a minute description of the symptoms, with two Stamps (6 cts) to pay the return letter,