There are seven hundred and fifty-one newspapers and periodicals in Sweden, including fifty-two dailies.  Stockholm has twelve dailies, seven published in the morning and five in the evening, which is a large number for a city of three hundred and ten thousand inhabitants, and the wonder is how they all manage to exist.  None of them is as large as the ordinary dailies in the United States.  It is the practice of the Swedish editors to waste very little room in headlines, and to condense as much as possible.  They state facts without padding or comment, and manage to bring the daily allowance of news within ten or twelve columns.  There is usually a continued story, three or four articles of a literary character, a couple of columns of clippings and miscellany, and the same amount of editorial.  The balance of the paper is given up to advertising, but with all that it is seldom necessary to print more than four pages.  The morning papers stick to the blanket sheet.

Most of the Stockholm papers have a good advertising patronage, which runs to display at times.  The Swedish business men have learned that it pays to advertise.  The rates are much lower than in the United States.  The ordinary want ad. costs from seven to ten cents, and for display advertisements the rates run from two and one-half to twenty cents a line, according to the location.  In the semi-weekly edition of Aftonbladet, which is considered the best advertising medium in Sweden on account of its large circulation and superior class of readers, display ads. in preferred places cost about twenty-eight cents a line.

The subscription price corresponds.  You can have any one of the evening papers delivered at your house for $3 a year, and the highest rate for the morning dailies is $5 a year.  It is worth while to know that postmasters in Sweden will receive subscriptions for newspapers published in any part of the world.  A small fee is exacted to cover the amount of postage and the stationery required in forwarding the subscription.

The father of cheap newspapers in Sweden is Anders Jeurling, the publisher of Stockholm-Tidningen and Hyvad Nytt i Dag, who started the first-named journal about twelve years ago and sold it on the street for two oere, which is about one-half cent.  Now the price of the former is four oere, about one cent, and of the latter a half cent.  The former paper has the largest circulation in the city of Stockholm, its ordinary edition reaching about one hundred thousand copies, but Aftonbladet exceeds it in the country.  Mr. Jeurling has the reputation of being the ablest publisher in Sweden, and is a better business man than the editor.  He has made a fortune out of his papers on the theory that the people care more for news than for politics.  Mr. Adolph Hallgren is the editor-in-chief of Stockholms-Tidningen, and the managing editor is Mr. F. Zethraens, who studied journalism in the office of the Chicago Record-Herald.