West Coast Customs is a car remodeling company owned by Ryan Friedlinghaus and started in 1993 It was located in Los Angeles but moved to Corona, California. New shops will be opening soon in Russia, Malaysia and Germany. They launched the DUBAI store in November 2007. The company gained celebrity status as being the former site for MTV's show Pimp My Ride, hosted by Xzibit. It also appears in numerous locations in the video game, L.A. Rush. Now they appear on their own reality show on TLC Called Street Customs.
