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Werther's Original

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Werther's Original is a brand of caramel candies owned by the German company August Storck KG, based in Berlin, Germany. The candy brand is named after the village of Werther in Westphalia, where the company was founded in 1903. Originally available only in the hard form, sweets are now also available as 'chewy toffees', as well as a soft form that resembles wax, which melts easily inside the mouth called 'Caramelts'. A variant, with chocolate filling is also available. There is also a sugarfree variant. TV advertisements in Germany and the United Kingdom from around 10 years ago (as of 2007) featured a kindly looking moustachioed old man offering Werther's butterscotch toffee to his grandson. In what has now become commonplace, these were shot in what is termed 'limited palette' to reflect the product brand, and suggested a halcyon age of innocence, nuclear families and good old-fashioned sweets. The grandfather in the first UK ads spoke with an American accent, and was later localised to Received Pronunciation. In the ads aired in the US, veteran TV actor, Robert Rockwell, played the kind-hearted grandfather. One UK advert consisted of a montage of the grandfather and grandson bonding together (for example, pointing at animals out of train windows). The lyrics of the song which accompanied this ran: "On an ordinary day a child's bright laughter fills the air one loving word one loving glance there's sunshine everywhere Your Werther's are his Werther's too So glistening, with its golden glow So sweet and creamy, it tastes so good You're so alike the two of you. Werther's and that feeling That you never will forget When one who loves you says to you You're someone very special too."